From Hues to Happiness: How Colors Shape Emotions in Branding! Imagine a red can of cola; blue striped capital letters, a black apple, and yellow arches –what brands come to mind? In each instance, color is the predominant element of identification and association with a brand. Color plays a vital role in brand recognition and emotional association. By grasping the …
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Digital Business Card: New Age Networking Solution New technologies and platforms have affected a lot in marketing a business. A decade ago, no one knew the pamphlet distribution, the banner ads style of marketing would get outdated. It has become surreal that now not having a digital presence would simply leave you behind in the race of market. People have …
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What is Social Media Optimization? Social Media Optimization or most commonly known as SMO in the digital space, is a digital marketing strategy to grow an organization’s online presence and show its products and services to attract customers and broadly the world around us. SMO is an effective practice to increase awareness regarding the nature of business, products and services. …
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